• Web Strategy
• SEO
• Writing
• Speaking
• Training

SEO (Search Engine Optimization)

Many web design firms claim they can provide SEO services while hiding behind the fact that they can't guarantee results.  While there may be no guarantees in the SEO field, our track record speaks for itself.

Attracting targeted, Search Engine Traffic begins with analyzing visitor behavior and determing where things are working and where they aren't. We do this by dissecting intensive web analytics and comparing this data to a detailed view of your prospects, existing clients and your sales process. Next, by comparing your results with those of your competitors, we make recommendations, alter website content, test variations and much more. Contact us for a customized SEO strategy that will generate the relevant traffic you need.

Case Study: TravelPod

TravelPod was the first web site to offer travel blog (or travelogue) hosting on the Web. They've been at it since 1997, allowing explorers, voyagers, trekkers, tourists and wanderers to post their writings and photos - all for free.

Despite their success, they felt they weren't reaching all of the people ready to travel - their target audience. To improve their interactive marketing, TravelPod brought us in to guide them to more effective strategies and tactics.

Achieving Growth of 86%

How do you reach potential travelers? After all, anyone can fit into that group. We overcame this challenge by targeting community travel sites, and optimizing TravelPod's site to increase search engine traffic. Within a few months of our work, TravelPod registered a growth of 86% in organic search engine visitors, with a ranking that grew from the 40,000th to the 10,000th largest site on the Internet, approximately 75% growth. Here is a summary of results:

• Increased unique visitors by x7
• Increased the number of bloggers actively writing by x4
• Increased the number of pageviews by x2.5
• Achieved a loyalty percentage between 30 - 38% loyalty month to month
• Increased the number of pages that bloggers printed in books from 300K to 1M
• Achieved 100 - 5,000 referrals per month from community activities on and off site

TravelPod has since been purchased by TripAdvisor and we feel good to have been a part of their successful acquisition.