Search engine optimization (SEO) refers to the family of techniques designed to improve the ranking of a website with search engines. SEO work is often grouped with search engine marketing.

 

The search engine optimization industry can be broken down into two camps or methods: "white hat SEO" (techniques approved by search engines like growing content and improving site quality) and "black hat SEO" (tricks such as directory spamming and cloaking).

 

White hatters (like Lewis Media) believe in using only publicly approved techniques to ensure that their clients are never blacklisted by search engines; while black hatters believe that SEO is an attempt to manipulate rankings, and that the particular techniques one uses to rank well are irrelevant.

 

At Lewis Media we take many aspects of search engine optimization into account when developing our software. If you would like more information on how WebAdmin helps to optimize content to improve search engine rankings, feel free to contact us at support@lewismedia.com

 

For more information, we recommend reading Google's article on SEO.