Content Management Systems
What is a Website CMS?
In short, a CMS is a Content Management System.
In more detail, a CMS is a system that separates the publicly viewable content of a web site (the text, images, etc.) from the administrative tasks of linking pages together and controlling how the pages appear. In most cases, this is done to make a site easier to maintain than it would be if it was built exclusively out of hard-coded html pages.
The value to the owner of a website is that, because a content managed website can be updated more easily and more frequently, the website owner is better able to communicate with the target audience. More frequent and timely communication improves the level of service and helps generate customer loyalty.
Furthermore, because the owner of the website has control over the content, there is no longer a need to contact the website developer or designer for every update. In short, the website owner can stop sinking money into the site on an on-going basis just to maintain the status quo!
There are many website content management solutions available in the market, each targeting a different segment of users. When selecting a content management solution, it is important to select a solution that meets your needs. Before making your final selection, try asking yourself the following questions:
- How often would I like to update my website?
- How much time am I willing to spend learning how to use the software?
- How important is search engine optimization to me?
- How broad a feature set do I need?
- Who will be responsible for making updates to my site?
These questions will help you and your web developer make the best decision on which software title to use.
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